When you are selling products through your site, you want to utilize some best practices to ensure that more visitors buy your products. If you are getting plenty of visitors to your site but few of them are buying things, then your conversion efforts are failing somewhere. You would want to get better results and, for this, Daniel Assouline, Montreal based entrepreneur and co-founder of Upclick, offers some great tips.
Tweaking your site a little and enhancing its design can have a big impact on your conversion rates. Daniel Assouline Montreal based Upclick’s cofounder, suggests incorporating certain tried and tested methods to ensure that your site can persuade people to buy your products.
Building credibility
People are wary about putting their money where they don’t expect good returns. This works for the online world just as the real world. Therefore, you need to ensure that your site comes across as trustworthy. One of the best ways to ensure that is to feature actual customer testimonials. Words from happy customers will assuage any fears that people have about your products and help you build credibility. This, in turn, will persuade people to buy your products.
Offer assurances
Online shopping is a great way to find new deals and products, and offers the convenience of home delivery. However, some people are wary because they believe products bought online cannot be returned, or the shipping charges will be too high, and so on. You would need to address these worries, if possible, on the home page. Also, any doubts people have about your products should ideally to be addressed on the site.
If you are not very tech savvy and feel that ensuring people wouldn’t abandon the shopping cart midway might be difficult for you to accomplish, you can subscribe to a service such as Uplick which will help build an effective sales funnel while offering a secure payment processing gateway for customers.
